Tuesday, June 17, 2008

Barack Obama's Ad

Sorting through Barack Obama's YouTube channel is a little difficult. He has more than 1,000 videos, and more than 100 that respond to a search for ads. Barack has not yet begun general election advertising, so it was interesting trying to pick one out. I did come across one that could be used as a general election ad, and is an example of a good one:



It of course begins with Barack giving a speech, which is always good for him. He takes this opportunity to establish that he's not the usual Washington pol, coming up with only short-term answers. Then, over the video of his speech, he lays out a bulleted list of actual goals; $1,000 middle class tax cut, raising fuel efficiency, etc. This is an excellent commercial for a higher-information voter like myself. I also find it to be a fairly friendly and warm ad, like the second McCain ad I posted. Barack especially, though, has to watch out, in some of his other ads, that he does actually explain what he's going to do, and not just give a great speech. He's accused of being all words, and no policy. I know that he has good policy positions, and it's important for him to get them out there.

I'll probably come back to this issue as more campaign advertising comes up.



-Kavar

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Listening to: Daft Punk - Harder, Better, Faster, Stronger
via FoxyTunes

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