Sorting through Barack Obama's YouTube channel is a little difficult. He has more than 1,000 videos, and more than 100 that respond to a search for ads. Barack has not yet begun general election advertising, so it was interesting trying to pick one out. I did come across one that could be used as a general election ad, and is an example of a good one:
It of course begins with Barack giving a speech, which is always good for him. He takes this opportunity to establish that he's not the usual Washington pol, coming up with only short-term answers. Then, over the video of his speech, he lays out a bulleted list of actual goals; $1,000 middle class tax cut, raising fuel efficiency, etc. This is an excellent commercial for a higher-information voter like myself. I also find it to be a fairly friendly and warm ad, like the second McCain ad I posted. Barack especially, though, has to watch out, in some of his other ads, that he does actually explain what he's going to do, and not just give a great speech. He's accused of being all words, and no policy. I know that he has good policy positions, and it's important for him to get them out there.
I'll probably come back to this issue as more campaign advertising comes up.
Listening to: Daft Punk - Harder, Better, Faster, Stronger